Return on Investment

I'm often asked by new and existing businesses a reason to join the chamber of commerce.  Without hesitation, I can rattle off a dozen benefits in one breath.  Now I know what you are thinking, because I’m the director, of course, I’m going to promote it.  However, what some people don’t realize is long before I became the director, I was affiliated with the chamber of commerce on a number of different levels. 

My husband and I moved to Burgaw 15 years ago and it was through the chamber we became acquainted with the businesses and the community.  We supported the chamber by attending chamber events, volunteering at chamber functions and doing business with chamber members.  By actively participating in the chamber, we contributed to our town, invested in our community and grew as individuals.  In fact, some of our dearest friendships were formed within the chamber.        

My positive experience with the chamber led me to where I am today.  For the past eight years, I have been the director of this small chamber.  During this time, I’ve interacted with a number of professionals and through these contacts, professional and personal growth occurs from both sides.          

With that said, a decision to belong to a chamber of commerce must not be a burden, obligation or loss of time - quite the contrary, it must be a personal and free decision, which will result in the improvement of possibilities to reach success in one's chosen business, and at the same time provide the opportunity to know other businesses and other people in the community. 

Regardless of the type of business you may be in, there are tremendous benefits for joining a chamber.  First and foremost, membership has a positive effect on your business image amongst consumers.  National studies show, consumers favor businesses that belong to chambers of commerce.  Your business image determines how your company is perceived.  This perception will happen whether you like it or not.  A business image is the combination of the thoughts, feelings, beliefs, opinions and visions people have about you, your products and your service.         

The old adage, out of sight, out of mind is true when it comes to networking.  Most chambers of commerce organize business expos, business after hours, ribbon cuttings and other type of business events through which they offer great networking opportunities for their members.  By actively participating, you have a chance to meet other business owners from different industries while promoting your own business.  Networking is the single most powerful marketing tactic to accelerate and sustain success for any individual or organization.  It's all about making connections and building enduring, mutually beneficial relationships.